Alex has worked with brands in all sorts of sectors and enjoys applying her wide ranging experience to help clients see the wood for the trees. As at home creating a SWOT as a steamed pudding, Alex believes that the most effective campaigns are based on a solid consumer insights but must have a dollop of passion thrown in. Alex has managed brands through all kinds of challenges and launches including Singapore Airlines, Branston, Peroni.
Fast eater. Crock pot fanatic.