A bold whisky deserves a bold PR launch. For the Western European launch of a new single malt, we tapped into the insight that everyone loves talking about the weather and created a massive storm cloud. People stood under the cloud and chose how fierce they wanted their personal storm to be.
Talisker storm travelled from London to Berlin and Milan and generated amazing media coverage and social noise wherever it hit. From a front page on the Daily Telegraph to TV Berlin, the cloud captured the imagination of media and consumers everywhere.